EM PH Contact

Education · CBSE school · Sunny Enclave, Mohali · 2026

Where young minds board the journey of a lifetime.

A school website that carries a very large amount of information — academics, admissions, campus, policies — without ever feeling like paperwork.

  • 2015established
  • 6-acregreen campus
  • Play Way → XIIevery stage, one campus

RoutePlay Way → Class XII6 weeks · 6 stops

Play WayAll aboard

  1. Stop 1Week 1

    Board the bus

    School websites carry an enormous amount of material — academics, admissions, campus life, policies, circulars — and most collapse into a menu no parent can navigate.

    The TKB Global School home page: Where young minds board the journey of a lifetime
  2. Stop 2Week 2

    Follow a child, not a department

    The structure follows a child from Play Way to Class XII rather than listing departments.

    One campus. Every stop on the journey — from Mother Toddler onwards
  3. Stop 3Week 3

    Make admissions a route

    Admissions is a visible route through the site, each step stated plainly — not a form buried three levels down.

    The next stop on the Knowledge Bus could be your child’s — admissions, open through the year
  4. Stop 4Week 4

    Put things where parents look

    Academics, safety, timings and campus life sit where parents actually look, with a parent portal for enrolled families.

    Everything a parent hopes for. Nothing they need to worry about — six commitments
  5. Stop 5Week 5

    Say it openly

    CBSE affiliation, campus size and establishment year are stated up front, because credibility is the first thing a parent checks.

    A school built like a journey, not a syllabus — established 2015, a six-acre green campus
  6. Stop 6Week 6

    Build and launch

    Custom-coded with AI agents, with search in mind — hosted, deployed and live at tkbglobalschools.in.

    The TKB Global School site on a phone, scrolling

Class XIIDestination

The UX work

Behind the design

  • From the build — read off the real screens
  • Assumption — to validate with users
  • Planned test

From the build

  1. 01

    Every menu item carries a one-line description (“Campus — A six-acre learning ground”).

    WhyA school site holds dozens of pages; a sentence beside each name means parents don’t have to guess.

    Navigation

  2. 02

    Admissions is a button of its own in the header, separate from the menu.

    WhyIt is the single most important action for a new parent; it should never be three levels down.

    Header

  3. 03

    CBSE affiliation, establishment year (2015) and the six-acre campus appear on the home page, with a Disclosure page in the menu.

    WhyCredibility is the first thing a parent checks; stating it openly is itself a sign of confidence.

    Home · About

  4. 04

    Stages are presented as stops on one journey, from Mother Toddler onwards.

    WhyParents think in their child’s age, not in departments.

    Academics · Home

  5. 05

    The Parent Portal, News, Events and Downloads are kept apart from admissions.

    WhyEnrolled parents and prospective parents have different jobs; neither should wade through the other’s.

    Navigation

Assumption — to validate · The admissions parent

Stage1Discover2Check3Picture4Apply5Join
DoingSearches for CBSE schools in MohaliLooks for proof — affiliation, disclosure, leadershipExplores campus and academicsStarts admissionsBecomes an enrolled parent
Thinking“Which ones are any good?”“Is it properly recognised?”“Would my child be happy here?”“What exactly do I need to do?”“Where do I find notices now?”
Feeling
neutralneutralpositiveneutralpositive
PainEvery school claims to be the bestCredentials hidden in PDFsDepartment lists mean nothing to a parentForms three levels deepNotices on WhatsApp only
Design responseAffiliation, campus size and year stated on the home pageDisclosure, Leadership and Our Story in the menu“Every stop on the journey” — stages by ageAdmissions as a button in the header; each step stated plainlyNews, Events, Downloads and the Parent Portal

Proto-personas — built from the brief, not from interviews

  • The admissions parent

    Choosing a school for a young child (Play Way or primary)

    Wants
    Be sure the school is credible and safe, then apply
    Frustrated by
    School sites where admissions is buried and nothing is stated plainly
  • The enrolled parent

    Already at TKB; needs circulars, events and the portal

    Wants
    Find today’s notice in seconds
    Frustrated by
    Wading through admissions marketing to reach a circular

From the build — the information architecture as shipped

  • About
    • Our Story
    • Leadership
    • Campus
    • Achievements
    • Disclosure
  • Academics
    • Every stage, Play Way to Class XII
  • Admissions
    • How to apply
    • Student details (class-wise strength)
    • Transfer certificate
  • School life
    • Gallery
    • Events
    • News & circulars
    • Blog
  • Information
    • Downloads (book lists, prospectus)
    • Careers
    • Contact
  • Parent Portal
    • For enrolled families

From the build — key flows, screen by screen

From search to admission

  1. 1Home
  2. 2Our Story & Disclosure
  3. 3Campus & Academics
  4. 4Admissions
  5. 5Enquiry or visit

The validation plan — how each assumption gets checked

  1. We believeParents can find admission steps and documents for a given class in under a minute.

    MethodTree test of the navigation, 10 tasks, 15 parents

    We’ll know byDirect-success rate

  2. We believeEnrolled parents find the latest circular without help.

    MethodFirst-click test

    We’ll know byShare whose first click is News or Downloads

  3. We believeAdmission enquiries rise after launch.

    MethodCompare enquiries per admission season, with the school

    We’ll know byEnquiries; share that start on the website

You have arrived

The whole school, one site.

tkbglobalschools.in
The full TKB Global School home page

Sole designer and developer — UX research, UX and UI design, AI-assisted development with Claude Code, hosting and deployment.

Visit tkbglobalschools.in ↗