Start with the problem, not the screen
The brief is usually a solution someone has already picked. Most of the value in the first week is working out what they were actually trying to fix — often something quieter and further upstream.
I help founders and product teams turn complex products into interfaces people understand and trust. Most of that work sits in SaaS, fintech and eCommerce, where the thing underneath is genuinely complicated and the interface is the only part anyone ever sees.
Studying and shipping at the same time means every idea gets tested twice — once against a syllabus, and once against someone who is paying for the result. I would rather learn it that way than wait until the degree is finished.
Right now I’m in the 5th semester of a BCA — UI/UX Design at Chandigarh University, and running Elevare Designs as its founder & ceo at the same time.
The brief is usually a solution someone has already picked. Most of the value in the first week is working out what they were actually trying to fix — often something quieter and further upstream.
You cannot delete the complicated part of a fintech product; you can only decide who carries it. Good interface work moves it off the person using the product and onto the system.
Small budgets, short timelines, one developer, a brand that already exists. Working inside real limits is not a compromise on the work — it is the work.
The loading state, the error message, the confirmation nobody screenshots. That is where a product either feels dependable or does not, and it is usually the first thing cut.
Founder & CEO — the founder thread
Elevare Designs. Running a studio means the design work is only half of it — scoping, pricing, briefing, shipping, and being the person accountable when something is wrong. It changed how I argue for a decision.
2024 — now — current
UI/UX & Digital Product Designer — the designer thread
Interfaces for SaaS, fintech and eCommerce products. The work is mostly the unglamorous part: finding the actual problem, cutting the flow down, and making the result obvious enough that nobody has to think about it.
2022 — now — current
BCA — UI/UX Design — the student thread
BCA in UI/UX Designs at Chandigarh University, currently in the fifth semester. Interaction design, product thinking, design systems — studied in the morning and pressure-tested on real work the same week.
2024 — 2028 — current
30 credentials · 4 specializations · 8 issuers
Formal UX training alongside the client work: four multi-course specializations from Google, Microsoft, CalArts and the University of Minnesota, plus courses from IBM, Meta and the University of Michigan. Each one links to the issuer’s own verification page.
Microsoft
California Institute of the Arts
University of Minnesota