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E-commerce · Palampur, Himachal Pradesh · 2026

Lighting that sells itself — online.

A product-forward website and social presence for a lighting business whose customers buy with their eyes.

4 weeks · four rooms — each one lights up as you walk in.

Week 1Room 1 of 4

Find the switch

Lighting is a considered, visual purchase. Without strong product presentation online, it is hard to earn trust or reach beyond walk-in customers.

The Heaven’s Lights home page: Transform Spaces with Luxury Lighting, with Explore Collection and WhatsApp Us

Week 2Room 2 of 4

Light the catalogue

A product-forward site that presents the catalogue as beautifully as the showroom: three moods, twelve categories, new arrivals and best sellers.

Three Moods. One Standard. — crystal chandeliers, pendant and hanging lights, designer chandeliers

Week 3Room 3 of 4

One tap to ask

Every piece is one tap from a WhatsApp enquiry — the way customers here already like to buy. Custom-coded with AI agents, hosted and deployed by me.

The Heaven’s Lights site on a phone, scrolling through the catalogue

Week 4Room 4 of 4

Beyond the walls

Reels and product showcases keep the brand visible to new audiences; the site and social were designed together so every touchpoint reads as one brand.

What our customers say — reviews from Google

The UX work

Behind the design

  • From the build — read off the real screens
  • Assumption — to validate with users
  • Planned test

From the build

  1. 01

    WhatsApp and the phone number live in the header, and every product has its own Get Price button.

    WhyCustomers here already buy by talking on WhatsApp; the site removes the steps between seeing a piece and asking about it.

    Header · Product cards

  2. 02

    The collection is introduced by mood — “Three Moods. One Standard.” — before categories.

    WhyPeople buying lighting think in atmospheres first and fittings second.

    Home

  3. 03

    Location pages for the towns the store serves.

    WhyLighting is bought locally; those pages answer the search people actually type (“chandelier store in Kangra”).

    Locations

  4. 04

    Separate Bulk Orders and Consultation pages.

    WhyTrade buyers and room-by-room advice are different jobs from browsing; they get their own doors.

    Navigation

  5. 05

    The Google rating and customer reviews sit high on the home page.

    WhyFor an expensive, visual purchase, trust has to be earned before the first enquiry.

    Home

Assumption — to validate · The homeowner, choosing a living-room chandelier

Stage1Inspiration2Browse3Shortlist4Ask5Visit or deliver
DoingSearches for chandeliers near PalampurExplores the collection by mood and categoryCompares a few piecesMessages the store about a pieceVisits the showroom or arranges delivery
Thinking“Is there anyone good nearby?”“Which style suits my room?”“What will this cost me?”“Can I trust them?”“Where exactly are they?”
Feeling
neutralpositiveneutralpositivepositive
PainLocal shops are invisible onlineLong, flat product listsPrices hidden behind “call us”Forms that disappear into an inboxUnclear directions
Design responseLocation pages for Palampur, Kangra, Dharamshala and moreThree moods, twelve categories, new arrivals and best sellersPrices on the cards and a Get Price button on each pieceWhatsApp in the header and on every product; Google rating up frontVisit Us for the showroom; a free room-by-room consultation

Proto-personas — built from the brief, not from interviews

  • The homeowner

    Building or renovating a home in Himachal; wants a statement chandelier

    Wants
    See real pieces, prices and how they would look before travelling to the showroom
    Frustrated by
    Catalogue PDFs and phone calls to ask the price

  • The trade buyer

    An interior designer, architect or contractor fitting out a project

    Wants
    Order in volume with advice on what fits each room
    Frustrated by
    Retail sites that ignore bulk orders

From the build — the information architecture as shipped

  • Home
    • Three moods
    • Categories
    • New arrivals
    • Best sellers
    • Reviews
    • Journal
    • FAQ
  • Collection
    • Product pages — Get Price
  • Bulk Orders
    • For designers & contractors
  • Consultation
    • Room-by-room advice
  • Journal
    • Lighting guides
  • Visit Us
    • Address, hours, directions
  • Locations
    • Palampur
    • Thakurdwara
    • Kangra
    • Dharamshala
    • Himachal Pradesh

From the build — key flows, screen by screen

From search to enquiry

  1. 1Search
  2. 2Location page or Home
  3. 3Collection
  4. 4Product
  5. 5Get Price on WhatsApp

The validation plan — how each assumption gets checked

  1. We believeVisitors can find a product’s price and ask about it in under a minute.

    MethodUnmoderated test on the live site, 5 participants

    We’ll know byTask success; time to WhatsApp

  2. We believeBrowsing by mood helps people narrow down faster than by category.

    MethodCard sort with 15 product photos

    We’ll know byDo people group by mood or by fitting type?

  3. We believeEnquiries rise after launch.

    MethodCompare WhatsApp enquiries per month before and after, with the client

    We’ll know byEnquiries per month; share that mention a specific product

The showroom, online

Walk the whole site.

heavenslights.in
The full Heaven’s Lights home page

Sole designer and developer — UX research, UX and UI design, AI-assisted development with Claude Code, hosting and deployment.

Visit heavenslights.in ↗