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Issue 2026Palampur, Himachal Pradesh3 weeks

Fashion World

A premium salon brand, beautifully on screen.

Inside: the direction, the mobile-first build, and one tap to book.

The Fashion World home page on a phone: Where Elegance Becomes You

18+years of beauty excellence

Contents

  1. 04The briefA premium salon with a dated presence online.Week 1
  2. 08The direction“Where Elegance Becomes You.”Week 1
  3. 14Mobile firstDesigned around the services customers search for.Week 2
  4. 20One tap to bookBookings that go straight to WhatsApp.Week 2
  5. 26Hand-builtFast on standard hosting — and live.Week 3

04 · Week 1 · The brief

First impressions are the whole business.

Fashion World is a salon offering bridal makeup, hair artistry, skin rituals and designer styling. The in-person experience was premium, but the online presence didn't reflect it. A salon lives on first impressions, and the old presence felt dated next to newer competitors. There was no clear way to browse services or book, and nothing online captured the elegance of the salon itself.

A legacy of beauty in the heart of the Himalayas — the salon’s story, with 18+ years of experience and 2 studios in Palampur

08 · Week 1 · The direction

Where Elegance Becomes You.

A refined editorial direction — premium type, calm spacing and imagery that lets the work speak.

14 · Week 2 · Mobile first

The Fashion World site scrolling on a phone

Designed for the phone in her hand.

Every page was designed mobile-first, around the services customers actually search for — bridal makeup, hair artistry, skin rituals and designer rentals.

Where your story takes shape — the services, each with a Book button

20 · Week 2 · One tap to book

From “I love that look” to a conversation — in one tap.

Bookings route straight to WhatsApp, where the salon already talks to its clients. Even the bridal and gown rentals end in an enquiry, not a form.

  1. See the look
  2. Tap “Book”
  3. WhatsApp opens
Bridal and gown rental, in-house — each piece one tap from a WhatsApp enquiry

26 · Week 3 · Hand-built

Hand-built. Fast on standard hosting. Live.

fashionworldpalampur.com
The full Fashion World home page

The UX work

Behind the design

  • From the build — read off the real screens
  • Assumption — to validate with users
  • Planned test

From the build

  1. 01

    Each service is a photo card with its own Book button, and each has its own page.

    WhyPeople search for one service (“bridal makeup Palampur”), so each needs a page that can be found and booked on its own.

    Services

  2. 02

    Book opens a WhatsApp conversation instead of a form.

    WhyThe salon already runs on WhatsApp; a conversation also lets the bride ask questions before she commits.

    Every Book button

  3. 03

    Rentals live on the site, with each piece one tap from an enquiry.

    WhyA bride plans the whole look; keeping the outfit on the same site keeps her there.

    Rentals

  4. 04

    The salon’s experience is stated plainly — 18+ years, two studios — near the top.

    WhyFor a once-in-a-lifetime booking, trust comes before price.

    Our story

  5. 05

    A gallery filtered by type of work (Bridal, Hair, Party, Skin, Nails).

    WhyProof matters most when it is the kind of work the visitor needs.

    Gallery

Assumption — to validate · The bride, choosing a makeup artist

Stage1Inspiration2Trust3Choose4Book5Trial
DoingScrolls bridal looks on InstagramReads about the salon and its reviewsLooks through services and rentalsTaps Book on a serviceVisits a studio for the trial
Thinking“Who did that look?”“Have they done brides like me?”“Can they do the whole look, outfit included?”“Will someone reply?”“Where is it?”
Feeling
positiveneutralpositiveneutralpositive
PainInstagram alone feels unofficialNo proof of experienceServices and rentals spread across different placesContact forms with no answerDirections by phone
Design responseA gallery filtered by Bridal, Hair, Party, Skin, Nails18+ years, two studios, reviews in clients’ own wordsBridal makeup and bridal lehenga rental on one siteBook opens WhatsApp with the salon directlyVisit Us, covering both studios

Proto-personas — built from the brief, not from interviews

  • The bride

    Planning her wedding look months ahead

    Wants
    Trust the artist with the most important day of her life
    Frustrated by
    Can’t see enough real work before booking a trial

  • The regular

    A local client booking hair, skin or nails

    Wants
    Book a slot quickly on her phone
    Frustrated by
    Calling during working hours to book

From the build — the information architecture as shipped

  • Home
    • Our story
    • Services
    • Rentals
    • Bridal gallery
    • Reviews
    • FAQ
    • Visit us
  • Services
    • Bridal makeup
    • Party makeup
    • Hair styling
    • Hair treatments
    • Hair colour
    • Hair extensions
    • Skin treatments
    • Waxing & threading
    • Eyelashes
    • Nail art
    • Manicure & pedicure
    • Destination makeup
  • Rentals
    • Bridal lehengas
    • Party wear & gowns — enquire on WhatsApp

From the build — key flows, screen by screen

From a look to a booking

  1. 1Gallery
  2. 2Service
  3. 3Book
  4. 4WhatsApp chat
  5. 5Trial

The validation plan — how each assumption gets checked

  1. We believeA first-time visitor can book a bridal trial from their phone in under a minute.

    MethodModerated test, 5 participants planning an event

    We’ll know byTime to WhatsApp; hesitations

  2. We believeThe gallery builds enough trust to enquire.

    MethodPreference + trust rating after browsing the gallery

    We’ll know bySelf-reported confidence (1–5)

  3. We believeEnquiries come in through the site after launch.

    MethodAsk the salon to note how new clients found them for a month

    We’ll know byShare of enquiries that came from the website

Fashion World

Sole designer and developer — UX research, UX and UI design, AI-assisted development with Claude Code, hosting and deployment.

Read it live — fashionworldpalampur.com ↗