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Wellness · Chandigarh, Mohali & Panchkula · 2026

Walk in.
Float out.

A calm, ritual-led website for a five-studio foot spa that turns searches into booked slots without losing the feel of the room.

This case study takes an hour, the way a visit does. 4 weeks of work, in five movements.

  1. 01ArriveWeek 1

    Wellness is sold on atmosphere

    A list of services and prices destroys it. The site had to convey what an hour there feels like — and turn that feeling into a booking rather than a phone call.

    The Foot Spa Cafe home page: Walk in. Float out.

  2. 02ConsultWeek 1–2

    Choose by the kind of tired

    The site is structured around rituals rather than treatments, so visitors choose by how they feel, not by price — and each city gets its own details without fragmenting the brand.

    Rituals for every kind of tired — foot rituals, head, neck and back, body massage and more

  3. 03The ritualWeek 2–3

    Lay the hour out, step by step

    Arrive, consult, ritual, drift, tea — the hour written down so a first visit holds no surprises.

    An hour, honoured properly — arrive, consult, the ritual, drift, tea and farewell

  4. 04DriftWeek 3–4

    Build it, quietly

    Custom-coded with AI agents, with search in mind. Enquiries route to the team, and customers can track a booking.

    The Foot Spa Cafe site on a phone, scrolling

  5. 05Tea & farewellWeek 4

    Open the doors

    Live at footspacafe.in — the Tricity’s original foot spa, since 2018.

    Rooms that lower your shoulders — inside the studios

The UX work

Behind the design

  • From the build — read off the real screens
  • Assumption — to validate with users
  • Planned test

From the build

  1. 01

    Treatments are grouped as rituals “for every kind of tired”, not by price.

    WhyPeople arrive knowing how they feel, not which treatment they need.

    Rituals

  2. 02

    The hour is written out step by step — arrive, consult, the ritual, drift, tea.

    WhyA first visit to a spa is nerve-racking; knowing what happens removes the hesitation.

    Experience · Home

  3. 03

    Book now and Track booking sit in the header on every page.

    WhyThe two things a visitor comes back to do should never need searching for.

    Header

  4. 04

    Five studios share one standard and one brand, each with its own address and hours.

    WhyPeople choose by distance; the brand has to feel the same wherever they walk in.

    Visit · Five studios

  5. 05

    Elite Club and gift cards have their own pages.

    WhyRepeat visits and gifting are how a wellness business grows; they deserve a front door.

    Navigation

Assumption — to validate · The tired professional, after a long week

Stage1Feel it2Choose3Book4Visit5Return
DoingSearches for a foot spa nearbyPicks a ritualBooks a slot at the nearest studioHas the ritualComes back, or sends someone else
Thinking“I just need to sit down”“What will actually happen?”“Is there space tonight?”“This is exactly what I needed”“I should do this every month”
Feeling
uneasyneutralpositivedelighteddelighted
PainResults full of price listsFirst-visit nervesPhoning to check—Paying full price each time
Design response“Rituals for every kind of tired”The hour laid out — arrive, consult, ritual, drift, teaBook now in the header; “Your slot is probably free”—Elite Club, gift cards and Track booking

Proto-personas — built from the brief, not from interviews

  • The tired professional

    On their feet or at a desk all week, looking for an hour off

    Wants
    Book an evening slot near home or work with no fuss
    Frustrated by
    Spa menus that read like price lists and say nothing about how it feels

  • The gift-giver

    Buying an experience for someone else

    Wants
    Give something that feels special, easily
    Frustrated by
    Not knowing which treatment to choose for someone else

From the build — the information architecture as shipped

  • Home
    • Rituals
    • The hour
    • Signature journeys
    • Five studios
    • Reviews
    • FAQ
  • Rituals
    • Foot rituals
    • Head, neck & back
    • Body massage
    • Body spa
    • Hands & feet
    • Salon & beauty
  • Experience
    • How a visit actually goes
  • Elite Club
    • Pay less, rest more
  • Gallery
    • Inside all five studios
  • Visit
    • Addresses, hours, directions
  • Book
    • Book now
    • Track booking
  • More
    • Offers
    • Gift cards
    • Reviews
    • Journal
    • Good to know (FAQ)

From the build — key flows, screen by screen

From tired to booked

  1. 1Rituals
  2. 2Choose a ritual
  3. 3Book now
  4. 4Pick studio and slot
  5. 5Track booking

The validation plan — how each assumption gets checked

  1. We believeFirst-time visitors understand what will happen during their hour.

    MethodComprehension test after reading the Experience page, 5 participants

    We’ll know byCan they describe the five steps?

  2. We believePeople can book a slot at their nearest studio in under a minute.

    MethodModerated test on mobile

    We’ll know byTime on task; wrong-studio errors

  3. We believeOnline bookings grow after launch.

    MethodCompare bookings made online vs. by phone, with the client

    We’ll know byShare of bookings made online per month

Tea & farewell

The whole room, online.

footspacafe.in
The full Foot Spa Cafe home page

Sole designer and developer — UX research, UX and UI design, AI-assisted development with Claude Code, hosting and deployment.

Book a ritual at footspacafe.in ↗