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Childcare · Sage Hill, Calgary, Canada · 2026

Where your child is known by name.

A parent-first website for a Calgary day care that answers the questions parents ask on the phone, and ends every page at a booked tour.

  • 6:30 to 6open Monday to Friday
  • 6 mo to 6 yrthe ages they care for
  • 5rooms, by age and readiness

come spend a day with us →

  1. 6:30 amDoors openWeek 1

    The most anxious choice a parent makes

    Parents choose childcare largely from a website, before they ever visit. Most childcare sites read as a brochure or a compliance document.

    The Birds and Blossoms home page: Giggle. Grow. Blossom. — with Book a tour

  2. 9:00 amCircle timeWeek 1

    Answer what they ask on the phone

    Who will be with my child, what will the day look like, and will anyone notice them? Every section answers one of those questions.

    Big care, warm hearts, and a place your child can call home — the about section

  3. 12:00 pmLunchWeek 2

    A room for every age

    Infants through kindergarten each get their own room on the site, so a parent can picture where their child would be.

    Why families choose Birds and Blossoms — five rooms by age and readiness, six months to six years, open 6:30 to 6

  4. 3:00 pmArt & messWeek 2

    Calm, soft, real

    Soft type, real photography and generous spacing keep the interface calm — written for the parent, not the regulator.

    Days worth being excited about — art and mess, music and movement, outside every day

  5. 6:00 pmHome timeWeek 3

    Every page ends at a tour

    One next step everywhere: book a tour. Custom-coded with AI agents, hosted and deployed for an international client.

    The Birds and Blossoms site on a phone, scrolling

The UX work

Behind the design

  • From the build — read off the real screens
  • Assumption — to validate with users
  • Planned test

From the build

  1. 01

    Hours (6:30 to 6), ages (6 months to 6 years) and the five rooms are stated in the first screen.

    WhyThey are the first three questions every parent asks; answering them up front saves a phone call.

    Hero

  2. 02

    Each section answers a question parents ask on the phone, in the parent’s words.

    WhyWritten for the parent, not the regulator — reassurance is the product.

    Every section

  3. 03

    Book a tour is in the header and closes every section.

    WhyParents decide in person; every page should lead there.

    Header · Section ends

  4. 04

    An application status page.

    WhyThe anxious wait after applying is the moment trust is most easily lost.

    Application status

  5. 05

    Soft type, real photography and generous space.

    WhyA calm interface signals a calm place.

    Every page

Assumption — to validate · The returning parent

Stage1Search2Reassure3Picture it4Visit5Enrol
DoingSearches for daycare near Sage HillReads about the people and the dayLooks at the rooms and the curriculumBooks a tourApplies and waits
Thinking“Will anyone have a space?”“Who will be with my child?”“Where would she be all day?”“I need to see it”“Did they get my application?”
Feeling
uneasyneutralpositivepositiveneutral
PainEvery site looks the samePolicy language instead of answersStock photosPhone tagSilence after applying
Design responseHours, ages and rooms stated at the very topSections that answer phone questions: why us, our days, meals, safetyA room for every age; real photography; “Play is the lesson”Book a tour in the header and at the end of every sectionAn application status page

Proto-personas — built from the brief, not from interviews

  • The returning parent

    Going back to work; looking for a first daycare for an infant

    Wants
    Know their baby will be safe and noticed
    Frustrated by
    Sites that read like compliance documents

  • The new family in Sage Hill

    Just moved; needs a place for a preschooler

    Wants
    Compare options quickly and book a visit
    Frustrated by
    Having to call to find out hours, ages and spaces

From the build — the information architecture as shipped

  • Home (one page)
    • About us
    • Why us
    • Curriculum
    • Our days
    • Meals
    • Hours and safety
    • Questions
    • Enrol
    • Book a tour
  • Application status
    • Check an application
  • Contact
    • Phone in the header
    • Address and hours

From the build — key flows, screen by screen

From search to tour

  1. 1Home
  2. 2Why us
  3. 3Our days
  4. 4Questions
  5. 5Book a tour

The validation plan — how each assumption gets checked

  1. We believeParents can find hours, ages, meals and safety answers without calling.

    MethodTask-based test with 5 parents of under-sixes

    We’ll know byQuestions answered without leaving the page

  2. We believeThe site makes parents more confident than a typical daycare site.

    MethodSide-by-side preference test with two competitor sites

    We’ll know byPreference and confidence rating (1–5)

  3. We believeMore tours are booked through the site.

    MethodAsk the centre to log how tour requests arrive for a month

    We’ll know byShare of tours booked online

Home time

The whole site, top to bottom.

birdsandblossomsdaycare.ca
The full Birds and Blossoms home page

Sole designer and developer — UX research, UX and UI design, AI-assisted development with Claude Code, hosting and deployment.

Book a tour — the live site ↗